WHAT IS “Shower Makeup” – TikTok’s “Shower Makeup” Trend Is Surprisingly SexEveryone’s a better singer in the shower (allegedly)—but TikTok users are noticing that a shower not only enhances their vocal range, but the appearance of their skin and hair, too. Trends like glass skin and crying makeup have embraced wet-looking skin lately, but the app’s viral “shower makeup” takes it even further. Ahead, everything you need to know about the technique.
What is Shower Makeup?Like the vampire skin or crying makeup trends, shower makeup manages to look just like its name, but in the most flattering way possible. The trend makes one appear as though they’re in a shower—no, not freshly out of the shower, but in the shower. TikTokers are swapping out their fall matte complexions for a not just dewy, but glossy glow on their skin, lids, lips, and hair.
So, why the shower as opposed to “pool,” “beach,” or “stuck in a torrential downpour” makeup that can also make you look wet? Huda Beauty’s founder, Huda Kattan, created this trend, and she credits the lighting in the shower, which is typically a bright overhead bulb, effectively highlighting the higher points of the face for an angelic yet sculpted appearance. She also calls out the heat, which gives cheeks a pretty flush, and lips a bit of plump swelling.